Geoff joined the Board as a Director in December 2014 and took over from Philip Wynn following his retirement at the 2015 AGM.
He has been involved in the food industry all his life. He was with Northern Foods for 10 years, then Allied Domecq, followed by 18 years at McCain Foods where he was UK Managing Director and CEO of the South African business.
Latterly he has been involved with working closely with John Shropshire. He was Managing Director of G’s Fresh looking after the commercial side of the business and has done virtually everything apart from farming.
In his own words, he is a “commercial animal that has touched farming”. In recent years he has bought a potato business, growing, storing and grading, so he understands the stresses and strains of farming and the whole supply chain.
In addition to his role as Chairman of the Green Pea Company, Geoff is currently in his “pre-retirement” phase and is working globally a couple of days each week for John Shropshire